Queue Quest is a fictional interactive system designed to improve the queueing experience at Disneyland, transforming long, boring waits into an interactive journey filled with exploration and fun.
Through in-depth research into Disney's existing queueing system, I noticed that visitors often feel bored and disengaged while waiting. Queue Quest employs augmented reality technology to divide the queueing area into multiple interactive nodes, each with unique story-based tasks. Visitors can use their smartphones or other devices to interact with these nodes, complete tasks, collect virtual items, and earn achievements.
●Quick Tutorial
●Scan & Collecting
●My Collections
●Collecting Map
01 Background
● Disneyland OrlandoOfficially known as Walt Disney World, Disney World Orlando is one of the world's most famous theme parks located in Orlando, Florida. It features several parks, such as Magic Kingdom, Epcot, Animal Kingdom, and Hollywood Studios, each offering unique attractions and experiences.
● Massive Tourist Traffic
Millions of visitors flock to Walt Disney World Orlando each year, making it one of the busiest tourist attractions in the world. In 2019, Magic Kingdom theme park alone hosted a total of 20.96 million visitors. Although visitor numbers have declined significantly in recent years due to the impact of Covid-19, there has been a gradual rebound. In 2023, the number of visitors to the park has rebounded to 17.72 million.
● Problems Emerge
Due to the large number of visitors, Disneyland faces a number of practical problems. Visitors often experience long queues, overcrowded sidewalks which negatively impacts overall guest satisfaction.
To address these challenges, Disney continues to introduce innovative solutions, such as virtual queuing systems and reservation systems, designed to improve the guest experience.
02 System Analysis
In analyzing the queuing system at Disney's Orlando parks, we can begin by identifying a variety of typical systemic patterns. The essence of this system is to manage the tension between limited experiential resources (e.g., ride opportunities for popular attractions) and virtually unlimited guest demand. The system is internally composed of multiple subsystems, including traditional physical queues, virtual queuing systems (Virtual Queue), reservation systems (Lightning Lane), and information display platforms (apps that update in real time), which work together to regulate the flow of tourists through the different zones and waiting.In addition, there is a delay effect. Tourist behavior is based on the queuing information provided by the system, but due to the delay in data refresh (non-real-time information flow), the queuing situation has already changed when the tourists actually arrive. This decision-making lag is especially obvious during peak periods, and is one of the important factors leading to the sudden filling of local areas.
03 App Design
● Site Map
● Low Fidelity
● High Fidelity